Obituary of “Old School” Network Marketing
Obituary. Old School MLM Dies at 50
Out With The Old; In With The New
The following is a reprint of a post by Kim Klaver, originally posted on December 22nd, 2006
I am reprinting this article – originally posted over five years ago.
Reason: MANY networkers still don’t get it! Relationships count; hard sells are dead!
Old School network marketing (aka Old School MLM), the business model that gave millions of average people an opportunity to own their own business, died on Wednesday in cyberspace. It is believed he was about 50.
Old School died of complications from a terminal image problem and a misguided focus on big money. He had been ill for some years, weakened by excessive recruiting, mercenary tactics and customer neglect. Doctors identified the most harmful tactics that accelerated the spread of the fatal image: hype, promising quick money, telling half-truths, and selling out friendships.
Old School thrived during periods of economic recession, giving hope to millions of people. Some made fortunes, and their rags-to-riches stories drew millions seeking theirs.
Although most Old School students did not realize the promise of big money, many earned a little. More importantly, they found an occupation that gave meaning to their lives through the benefits of a product or service they believed in and loved.
Many formed new social networks they’ve enjoyed for years. Many got their health back from the products they used. Many basked in recognition they had never experienced before. They called the opportunity that Old School gave them “living the dream.”
The nutritional supplements boom got a jump start from Old School’s marketing momentum. The majority of new supplements were introduced by network marketers who educated a public that had been raised on medication and surgery.
Despite all the good things Old School spawned, the fallout from the image cancer that had been quietly spreading for years finally overcame him. He passed attended by throngs of NM/MLM faithful.
He is survived by his 17-year old daughter New School, and her many stepchildren.
New School urges network marketers not to abandon their past, but let it help guide the future. She predicts that in time and with consistent practice in the new approaches, network marketing will become a jewel in mainstream American business.
I felt it was important to reprint this article by Kim Klaver because it seems that many in the network marketing industry still haven’t heard the news.
Like zombies that refuse to die, it seems that “Old School” MLM is still spouting up, in random places, from time to time.
Unfortunately, it often infects network marketing distributors with a terminal virus. To protect themselves, friends and neighbors hurry to cross to the other side of the street if they see the “Old School” networker. Many even try to avoid contact with these zombies via the telephone and email – just to be safe!
But – there is GOOD news! There is an antidote to “Old School” MLM!
Kim created an entire course that outlines her approach to “New School” marketing in MLM (and business in general!) Please check out Kim’s website, bananamarketing.com and look for the “Customer Enchilada“, a full audio course with 12 sections.
I have also included a review of her 11-point Network Marketing New School Manifesto in the Bonus Training section under Marketing Training. You can download Kim’s free 11-Point Manifesto Summary pdf HERE.
Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!
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