How To Use Notes and Cards To Build Your Business
Postcards and Greeting Cards Can Build Your Business!
The Value Of A Note Is HUGE In Differentiating Yourself From The “Masses”
Learn why notes and cards can be your “secret weapon” for building your business.The following is a Guest Article: by Kristine M. Lewis
Using Hand-Written Notes to Build Your Business
Recently, I attended a networking event for my company. The speaker that night spoke about good networking practices. One of the practices she referred to was making sure to follow-up with everyone you meet at these events. She aptly referred to it as ‘pinging’.
The word ‘ping’ takes its name from a submarine sonar search — you send a short sound burst and listen for an echo or a ‘ping’ coming back. So, in networking terms, when you send out a ping, whether with an email, a phone call or a hand- written note, you’re inviting that person to ‘come back’ and communicate with you thus beginning a relationship with that person…one that will hopefully benefit you both long term.
A hand-written note differentiates your business from every other business!
I always make it a practice to send out hand-written thank you notes to everyone I meet at these events. I like hand- written notes, because they’re a physical manifestation of your company (your brand) to that potential client, strategic partner or referral source. A hand-written note sets the tone for your company. Hand-written notes also differentiate you from most other businesses.
Ask yourself when the last time you received a hand-written note from someone you met at a business setting was?
Quite simply, hand-written correspondence is a wonderful way to build your business. When I say build your business, I am not just referring to acquiring new customers. I am also referring to keeping the customers you have!
Customers and clients want and need to be appreciated, remembered and thanked.
According to a study conducted by the Technical Assistance Research Project in Washington DC, 68% of customers leave because of ‘perceived indifference’. In other words, customers don’t think you care about their business. As Sir William Jones said, “The deepest principle in human nature is the craving to be appreciated”. Our customers and clients want and need to be appreciated, remembered and thanked.
Another great advantage in sending a personal note: people tend to keep these cards.
Whenever I receive a nice note from someone, I display it one my desk for awhile. Every time I see the card, I am warmly reminded of that person or business.
So, when should you send a hand-written card to someone? Here are a few suggestions:
- Every time you meet someone new and get their contact information (i.e. a networking function, a business meeting, a training session, on the plane, a social party, waiting in line at the grocery store, etc.)
- When a customer makes a major purchase from you or sends a referral your way.
- When you embark upon a joint venture with a new company.
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I want to thank Kristine for this article…
Now, we have a tool that makes sending cards and notes even easier, efficient, fast, and inexpensive!
It’s called: Send Out Cards
As Kristine asked in the article, “When was the last time you received a nice card IN THE MAIL?” You remember it – don’t you!
That’s the point behind Send Out Cards. You cut through the clutter of emails, text messages, Facebook posts, etc. that dominate “communications” today.
Would you like to be the ONLY person to send a customer a card today? (Versus hundreds of impersonal emails and texts?)
Would you build relationships and create referrals by being memorable? (You DO place value on referrals from satisfied customers?)
You know “word of mouth” advertising needs to be cultivated?
Learn more about the many benefits of sending personalized postcards, greeting cards, and gifts using the automated online system from Send Out Cards!
Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!
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