Archive for April, 2012

Maximizing Profits By Retaining Customers

Your BEST Customers Are Repeat Customers!

Several Reasons Why You NEED To Nurture Customer Relationships

You have heard the statistic that it is five times easier and more profitable to sell more to existing customers than to develop new customers.

Do you believe this? Can it be true? It is true and it is due to human nature and not marketing.

retention Maximizing Profits By Retaining Customers

Use Send Out Cards To Increase Customer Retention

People simply like to buy from people that they know and trust. Once they have made one (satisfying) purchase, it is easier and less trouble to buy more than to research other sources, set up new accounts, become familiar with new company personnel, and change brands.

And yet most businesses do next to nothing to stimulate repeat business or develop a deeper relationship with their customers.

Companies routinely spend a significant percentage of their gross revenue to acquire new customers. The extreme (worst?) example is Super Bowl ads that cost tens of millions of dollars! Companies typically have large departments dedicated to “marketing” – which is another way of saying advertising. In addition, these companies contract with “ad agencies” to create campaigns – and pay them 15% of the multi-million dollar budgets to create these ads (which often are silly and leave no lasting memory of the product they are supposed to promote!)

Likewise, “sales departments” typically concentrate (and reward) on the development of new business.

referral program Maximizing Profits By Retaining Customers

Use Send Out Cards To Generate And Reward Referrals

Another question: will your existing customers recommend your business when someone they know needs your services? Satisfied customers – when asked – will refer other customers!

What does it cost to ask for referrals? Often NOTHING!

Did you know that customers that result from referrals are the most loyal and buy more than any other group?

Based on these facts, would it be VERY PROFITABLE to actually provide rewards or incentives to generate MORE referrals? YES!!!

Even though strong customer loyalty is one of a company’s most valuable assets, most companies pay only minimal attention to this vital area.

Overwhelmed by the the constant battle to gain new customers, most companies overlook the lifetime value of existing customers. For the best return on their investment, companies SHOULD devote FIVE TIMES their efforts to building their business with their current customers.

Of course, acquiring new customers is an essential part of every company’s marketing strategy. But growing corporate profits are the result of cumulative successful relationships with customers. This is common sense. You can not grow profits by relying solely on one-time customers. If you ONLY advertise to continually recruit new customers that NEVER make another purchase – then the moment you slow or stop your ads your business also stops.

I can not think of a single viable, lasting business that can exist without repeat customers!

As the source of all company profits, customer relationships should be valued and protected.

Studies and surveys have shown that two-thirds of customers leave simply because they feel unappreciated after the sale! They are not repeat customers.

This means that if you want to maintain THE SAME level of sales, you need to recruit two-thirds of your customer base EVERY YEAR!

That is, unless you build STRONGER relationships with your existing customers and REDUCE that rate of attrition!

Don’t misunderstand. You STILL need new customers for growth. Some customers die or move away. Others want the latest model offered by your competition. As many as 15% may be dissatisfied with your product or service – which is another story…

But the BIGGEST reason – BY FAR – for customers NOT becoming loyal repeat customers is the impression that their business is not valued and that they are not appreciated!

If your customers begin to feel ignored or neglected, don’t be surprised when they ultimately take their business elsewhere!

Customer Retention Directly Affects Market Share And Profitability!

It’s just a natural course of business that you will gain and lose customers. But customer satisfaction is critical to gaining MORE customers and losing FEWER customers. Repeat this process, year after year, and you have the undeniable formula for a successful business!

Developing a Customer Retention Strategy is a requirement for every business. Along with customer retention, an intentional customer referral strategy (and reward program) will result in a steady increase of customers.

One very effective method to acknowledge the value of your customers is to send them an occasional card. Yes – an actual card in the mail!

(Ask yourself when was the last time that you received a personal note in the mail? You remember it – don’t you! This is the significance of mailed notes! That is, they stand out and that means your business will be remembered, too!)

Cards can be mailed to acknowledge birthdays, thank you for purchases, and the anniversaries of purchases. Cards can be mailed to suggest services or additional products. Cards can announce incentives for referrals. But the most effective use does not involve any sales pitch. The acknowledgement of the customer’s value is your goal! You will be remembered when you send a card JUST BECAUSE they are a VALUED customer. These cards literally have SHOCK value!

I recommend an automated service that includes a contact manager to keep track of names, spouses, children, dates, and other data. The service can compile a series of cards that are mailed on specific dates or intervals. Best of all, even though much of the process is automated with the technology, your customer’s name is inserted to maintain personal impact.

To learn more about using postcards, greeting cards – with or without a wide range of add-on gifts – to stay in contact with customer, follow this link. This service is also incredible for rewarding customers for the referrals that they provide!

Each card can be customized with your specific message, photos, and even QR codes linking to websites, videos, and more! (Of course, the THOUSANDS of available cards also include many to mark the personal occasions of friends and family!)

Learn more at http://randyreek.com/SendCards and you can also register to send a FREE card (including postage!) to test the service!

SOC banner8 Maximizing Profits By Retaining Customers

Send Out Cards BOOSTS Customer Satisfaction And Retention


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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Testimonials for Send Out Cards

Send Out Cards Testimonials

Testimonials From Send Out Cards Customers and Distributors

Success Stories As A Result Of Connecting With Customers By Using Send Out Cards!

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Send Out Cards For Business, Friends, And Family


Send Out Cards is the perfect way to connect with friends, family members, and business contacts!

From time to time I will print testimonials from Send Out Cards customers, along with short videos which discuss various ways Send Out Cards members have created deeper relationships by the simple act of sending a greeting card!

I teach 1st and 2nd Graders and typically my students earn stickers or tokens for a prize or party. This year, I decided to try something new. Each child has a sticker chart and earns stickers. After they earn 25 stickers, I take their picture and send whom ever they want a card. (I usually send a copy to their parents!!!)

Grandparents and Aunts all over America LOVE, LOVE, LOVE receiving Send Out Cards!!!

Some of my students have sent 4 cards already!!! But what is incredible is that the students CAN NOT WAIT to earn another card!!

In addition, our school had a Pastor’s Appreciation Luncheon. We invited approximately 25 churches. Our yearbook staff lined up the students in the gym by church, took their picture. then I personalized invitations by creating a beautiful trifold Send Out Card featuring the children that attend each church!

I am having so much fun with Send Out Cards!

God Bless, Rebecca Richard

0 Testimonials for Send Out Cards

Follow this link to lean more about Send Out Cards.


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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How To Use Notes and Cards To Build Your Business

Postcards and Greeting Cards Can Build Your Business!

The Value Of A Note Is HUGE In Differentiating Yourself From The “Masses”

Learn why notes and cards can be your “secret weapon” for building your business.

referrals How To Use Notes and Cards To Build Your Business

You NEED An Intentional Referral Program!

The following is a Guest Article: by Kristine M. Lewis

Using Hand-Written Notes to Build Your Business

Recently, I attended a networking event for my company. The speaker that night spoke about good networking practices. One of the practices she referred to was making sure to follow-up with everyone you meet at these events. She aptly referred to it as ‘pinging’.

The word ‘ping’ takes its name from a submarine sonar search — you send a short sound burst and listen for an echo or a ‘ping’ coming back. So, in networking terms, when you send out a ping, whether with an email, a phone call or a hand- written note, you’re inviting that person to ‘come back’ and communicate with you thus beginning a relationship with that person…one that will hopefully benefit you both long term.

A hand-written note differentiates your business from every other business!

I always make it a practice to send out hand-written thank you notes to everyone I meet at these events. I like hand- written notes, because they’re a physical manifestation of your company (your brand) to that potential client, strategic partner or referral source. A hand-written note sets the tone for your company. Hand-written notes also differentiate you from most other businesses.

Ask yourself when the last time you received a hand-written note from someone you met at a business setting was?

Quite simply, hand-written correspondence is a wonderful way to build your business. When I say build your business, I am not just referring to acquiring new customers. I am also referring to keeping the customers you have!

Customers and clients want and need to be appreciated, remembered and thanked.

According to a study conducted by the Technical Assistance Research Project in Washington DC, 68% of customers leave because of ‘perceived indifference’. In other words, customers don’t think you care about their business. As Sir William Jones said, “The deepest principle in human nature is the craving to be appreciated”. Our customers and clients want and need to be appreciated, remembered and thanked.

Another great advantage in sending a personal note: people tend to keep these cards.

Whenever I receive a nice note from someone, I display it one my desk for awhile. Every time I see the card, I am warmly reminded of that person or business.

So, when should you send a hand-written card to someone? Here are a few suggestions:

- Every time you meet someone new and get their contact information (i.e. a networking function, a business meeting, a training session, on the plane, a social party, waiting in line at the grocery store, etc.)
- When a customer makes a major purchase from you or sends a referral your way.
- When you embark upon a joint venture with a new company.
* * * * *
I want to thank Kristine for this article…

Now, we have a tool that makes sending cards and notes even easier, efficient, fast, and inexpensive!

It’s called: Send Out Cards

SOC banner6 How To Use Notes and Cards To Build Your Business

Build Your Business By Being Memorable!

As Kristine asked in the article, “When was the last time you received a nice card IN THE MAIL?” You remember it – don’t you!

That’s the point behind Send Out Cards. You cut through the clutter of emails, text messages, Facebook posts, etc. that dominate “communications” today.

Would you like to be the ONLY person to send a customer a card today? (Versus hundreds of impersonal emails and texts?)

Would you build relationships and create referrals by being memorable? (You DO place value on referrals from satisfied customers?)

You know “word of mouth” advertising needs to be cultivated?

Learn more about the many benefits of sending personalized postcards, greeting cards, and gifts using the automated online system from Send Out Cards!


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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It Has NEVER Been Easier To Send A Mother’s Day Card!

Send A Personalized Mother’s Day card In seconds!

Save time and money – AND send a personal card to your Mother!

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Send Out Cards For Mother's Day


Use Send Out Cards to send a custom – PERSONALIZED – Mother’s Day card!

For less than HALF the cost of a generic card, you can send a personalized Mother’s Day card!

AND – send the card from the comfort of your home!
- No special shopping trip…
- No over-priced generic cards…
- No hollow message that just doesn’t match your feelings…
- No standing in line at the Post Office for a stamp!

Try Send Out Cards! Save money, save time – and make your Mother happy!


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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Improve Relationships With Send Out Cards!

Communication Is The Key To Improving Relationships!

Send Out Cards Is DESIGNED To Improve Communication With Friends, Family, Business Contacts, Suppliers, and more!

Do you want to BREAK THROUGH the meaningless “noise” that defines shallow “contacts” today?

You can have hundreds – even thousands of online “friends and “followers” – BUT actually communicate with next to none!

Watch this brief video for an overview of Send Out Cards. It describes the benefits better than my words!…

To learn more, please visit my Send Out Cards website!

Let me prove the concept of Send Out Cards by GIVING you a FREE sample! I will pay for the card AND the postage! Just click on the Send A Free Card button!

Fill out the form below and you can not only send a FREE card – but I will send YOU one! That way you can experience the SOC system first hand (and examine the quality of the digital printing and delivery system!)








  • Learn more about Send Out Cards…
  • Send a card for FREE to try the system…
  • Receive a card and be impressed!

 Improve Relationships With Send Out Cards!


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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FEMA Urges You To Prepare For Emergencies!

Prepare For Emergencies

Learn How To Prepare For Emergencies In Advance

Prepare for emergencies by developing a plan and stocking simple supplies in advance of an emergency!

smoke 20 FEMA Urges You To Prepare For Emergencies!

Prepare Your Family For Emergencies In Advance


What would you do if you saw a forest fire on the horizon?

The photo above was taken just the other day from my living room window. There is nothing but forest between our house and that fire!

It turns out that the fire was set intentionally – a “controlled burn” by Forest Service. But just last week another controlled burn (in Colorado) got out of control and burned down several thousand acres, as well as numerous homes, killing at least two people.

FEMA, the Federal Emergency Management Administration, urges everyone to prepare in advance for emergencies!

This includes a plan for WHERE you will go, HOW you will get there, and WHAT you will take with you.

Where is a pretty easy question: away from the fire, impending hurricane or storm. Where also includes staying in communication with friends and family – either at home or spread across the country.

How typically includes your family car. (You are not someone who takes pride in running the gas tank down to empty before filling up, and then buys $10 of gas just to get by for another few days, are you?) You have probably seen pictures of cars stalled in lines as people evacuate before hurricanes. Keep your gas tank filled, and your car maintained in good condition. Your life could literally depend on it.

What includes supplies to help you live comfortably for a few days, regardless of where you are. What also includes irreplaceable things you would want to take with you, given the time to gather them. (The point is that thinking ahead and preparing will allow you to accomplish TEN TIMES MORE in the time available!)

FEMA states: “You may need to survive on your own after an emergency. This means having your own food, water and other supplies in sufficient quantity to last for at least 72 hours. Local officials and relief workers will be on the scene after a disaster but they cannot reach everyone immediately. You could get help in hours or it might take days.

The point is that there will be TOO MANY helpless people for disaster relief workers to help. The best way to help reduce the impact of disasters is to prepare for emergencies – in advance. Check out this video from FEMA:


For more information on exactly how to prepare for emergencies, see Be Prepared For Emergencies on my blog.

See also the resources available on the FEMA website at ready.gov.


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Randy Reek

Randy writes about topics that affect your finances, including Making Money and Saving Money. Randy is especially passionate about entrepreneurship. The Marketing Training section includes EXACTLY what Randy is using NOW to earn a full-time income as an online marketer - and how you can do the same! If you think any of the posts or articles would be interesting to others, please forward to your contacts. Follow Randy also on Twitter and Facebook!

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